SangSom

Storytelling for an award-winning Rum brand through a Limited Edition Bottle Series.

SangSom (introduced in 1977) is a well known and dominant rum product in Thailand. It has won many awards for liquor competitions worldwide.

This project was a collaboration between PPPOSHY and award-winning Thai artist and painter Pannaphan Yodmanee.

Disclaimer:

Designs and visuals displayed under this project were developed for conceptual purposes and do not represent the final product of the Moonism series produced by Sangsom.

MOONISM

SUPERMOON

BLUEMOON

TWINMOONS

REDMOON

RABBIT ON THE MOON

An ‘easter egg’ style design detail
based on traditional folklore of ‘ The Rabbit on the Moon ’

RABBIT ON THE MOON

We worked closely with Yodmanee in an iterative creative process.

We took responsibility for the storytelling, narrative, and art direction with Yodmanee, who then created art pieces in her signature style as the foundation of the Moonism designs.

Yodmanee’s art pieces were later auctioned for charity.

Artworks by Pannaphan Yodmanee