Bangkok Art Biennale 2020

Defining the brand experience of an
International Art Festival.

‍
82 Artists
35 Countries
10 Venues
200+ Artworks

One of South East Asia’s largest international art festival to date. Bangkok Art Biennale ( BAB ) is a bi-annual art festival that turns Bangkok City into a creative hub for art, creativity and culture. Artworks and performances, by both local and international artists, are showcased in galleries, public spaces, and iconic landmarks throughout the city.

Art

Art . Artists . Audience. Galleries.

Sponsors. Corporates. Government.

Bangkok City

‘ Escape Routes ’ is the theme of BAB’s 2020 installment which was used to inspire the brand’s creative direction.
‍
[ Escape : Survive : Life ]
Where there is life there is escaping, surviving, and evolving. BAB 2020’s brand visuals depicts this narrative at various scales of existence, from the cell through to planetary levels.

Each living being is perpetually in search for their ‘Escape Route’.

0.1 μm
Cell Level

1 μm
Micro-organisms

12742 km
Earth-beings

‘ Escape Routes ‘
Brand Element

The BAB brand experience is made up of key steps in the audience’s user journey: Discover, Visit, Immerse, and Connect.

Each of these steps consists of both digital and physical touchpoints; from maps and wayfinding design systems to website, online archives, virtual tours and more.

Discover

Discovering BAB through various communication channels and exploring what BAB has to offer.

Visit

Planning and visiting BAB venues with the assistance of BAB travel guides and navigation systems.

Immerse

Experience carefully curated artworks, performances, talks, workshops, and other BAB activities.

Connect

Connect with the BAB brand ecosystem and network for future news, events, and opportunities.

The BAB website was designed to be a core touchpoint of the BAB experience that compiled all key information related to BAB. From details on artists, artworks, venues, visiting guides, and maps, to latest news, activity updates, virtual tours, and archives of previous BABs.

Design systems, guides, and tools were developed to enhance the BAB visiting experience to be rich, seamless, and enjoyable. These included venue and city maps, guidebooks containing artwork and artist information, wayfinding systems within BAB venues, and more.

Our work for BAB also extends to ‘Brand Communications’ and ‘Brand Growth’.

Key tasks involved managing online brand communication channels (social, website, etc.), content strategy, content creation and digital marketing, as a part of BAB’s digital experience strategy and ecosystem.

2.5M +   Combined Reach
35% +    Page Growth
45% +    Increased Web Traffic
3.5% +   Engagement Rate

Bangkok Art Biennale has been featured on notable media outlets such as: